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Watches

Demand for Rolex and Cartier Watches Is Skyrocketing Thanks to the New JFK Jr. Series

There has been an 11 percent increase in Datejust sales on Bezel since the debut of ‘Love Story’ on February 12.

By Rachel Cormack

March 06, 2026
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JFK Jr. (Paul Anthony Kelly) wears a Cartier Tank LC in the show.
Disney/Bezel

FX’s Love Story traces the whirlwind courtship and marriage of John F. Kennedy Jr. and Carolyn Bessette, but the series has sparked another, rather surprising love among audiences. The chic ‘90s fashion artfully woven into the series has captured the zeitgeist, bringing renewed interest to the clothing and accessories of the stylish couple and the era at large.  The luxury watches, in particular, have garnered the attention of collectors—so much so that they are soaring in demand on the secondary market, according to online marketplace Bezel. The Rolex Datejust seen on the wrist of Calvin Klein (played by Alessandro Nivola) and the Cartier Tank LC worn by JFK Jr. (Paul Anthony Kelly) have both seen an uptick in sales, as has the Cartier Tank Must donned by Jackie Kennedy (Naomi Watts), Bezel says.    “Around the series’ February release, we saw a measurable lift in engagement, including an 11 percent increase in Datejust sales on the platform,” Bezel cofounder and..

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