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Watches

A Gold Rolex Daytona Stars in Seth Rogen and Aziz Ansari’s New Film ‘Good Fortune’

Ansari’s body-swap comedy enlisted vintage watch dealer Cameron Barr as horological advisor, using his expertise to turn high-end timepieces into extensions of the characters.

By Abby Montanez

October 20, 2025
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Good Fortune

At the heart of Good Fortune—Aziz Ansari’s new body-swap comedy starring himself, Keanu Reeves, and Seth Rogen—are watches like a gold Rolex Daytona that do more than tell time; they tell a story. The film, which hits theaters on Oct. 17, follows Arj (Ansari), a guy barely scraping by with multiple underpaying jobs, whose life collides with venture capitalist Jeff (Rogen) and the well-meaning angel Gabriel (Reeves). In a bid to show Arj that money doesn’t buy happiness, Gabriel swaps his life with Jeff’s, setting off a chaotic week of rich-and-poor, Freaky Friday-esque hijinks. But if the plot is about swapping fortunes, the watches in the movie are about swapping personalities. They’re not just accessories. They’re extensions of the characters themselves—tiny co-stars that silently narrate ego, insecurity, aspiration, and, yes, a little mischief. As Jeff and Arj stumble through each other’s lives, the timepieces highlight who’s in control, who’s grounded, and who’s..

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