An on-demand charter app claims it can deliver a selection of charter aircraft in just 30 seconds. If the potential charterer lets the “reverse auction” run for 60 minutes, he or she can watch the price drop on their phone screens, as different aircraft owners bid against each other for the trip. The FlyHouse app, the private-aviation firm claims, eliminates traditional middlemen such as charter brokers that can take a much longer time to find available aircraft like a private jet and sometimes operate in an opaque manner. “We’re bringing clarity, community, and flexibility to an industry that has often felt impersonal,” said FlyHouse CEO Jack Lambert in announcing today’s addition of the FriendShare feature to the app. “This is shared luxury, reimagined.” The app’s latest feature is a novel way to organize friends, business colleagues and family members, taking a leaf from social-media platforms by creating groups for different trips and..
