The Swatch Group has just filed a trademark lawsuit against Samsung in a London court. The Swiss watchmaker, the owner of Omega, Breguet, and more, alleged that the South Korean tech company allowed its smartwatches to showcase digital replicas of dials from its various brands, Reuters reported. Swatch is seeking $170 million in damages, and says the filing is the largest trademark case of this kind ever in U.K, according to the publication.In particular, 26 digital watch apps are the subject of the suit, the Financial Times reported, which were downloaded around 160,000 times in the U.K. and the E.U. That multimillion-dollar damages figure is drawn from the fees of a potential licensing agreement with Samsung and matches the prestige, reputation, and drawing power” of the brands under its umbrella, according to a June 19 filing from Swatch lawyers.Tissot chief executive Sylvain Dolla said in a witness statement that letting luxury timepieces appear on smartwatches,..
