As Milano Cortina 2026 gets underway, OMEGA has set the tempo. The Swiss watchmaker opened its OMEGA Pavilion in Milan on February 6, inviting visitors to step inside the precision-driven world behind Olympic and Paralympic Winter Games timekeeping well ahead of the first medals being decided. Located in San Babila, at the heart of the host city, the Pavilion offers a deep dive into OMEGA’s role as Official Timekeeper of the Olympic Games, a responsibility the brand has carried since 1932. More than a retrospective, the experience is designed as a living showcase of how innovation, technology, and sport converge at the highest level. A Legacy Measured in Seconds The Pavilion was formally inaugurated with a ribbon-cutting ceremony led by Raynald Aeschlimann, President and CEO of OMEGA; Kirsty Coventry, President of the International Olympic Committee; and Alain Zobrist, CEO of OMEGA Timing. Their presence underscored the importance of timekeeping not..
