Close your eyes and picture a Rolex. There’s a good chance you’re thinking of the Rolex GMT-Master II “Pepsi,” most likely in steel. That’s because, along with the steel Daytona and steel Submariner, the steel Pepsi “is one of the most popular models Rolex has ever made,” Paul Altieri, CEO of Bob’s Watches, tells Robb Report. “It’s in its own category because it has such a special look and it’s been around for 70 years.” Or should we say was around? According to widespread reports, the modern steel version, ref. 126710BLRO, introduced in 2018, has been discontinued. We reached out to the brand but, so far, have not received a confirmation or denial. As of this writing, Rolex.com still offers a 40 mm GMT-Master II in Oystersteel with a red and blue Cerachrom ceramic bezel, for $11,800 on its watch configurator. But check the websites of some the brand’s authorized dealers—C.D. Peacock and London Jewelers, for example—and the reference..
