Each spring, Geneva becomes the capital of watchmaking. For one week, collectors, journalists, retailers, and enthusiasts gather to see the year’s most important releases in haute horlogerie. Watches and Wonders Geneva has effectively become the industry’s central stage, replacing Baselworld as the moment when the world’s major watchmakers reveal their newest creations and set the tone for the year ahead. The 2026 edition, running April 14 to April 20, promises one of the largest gatherings yet, bringing together 66 watchmaking houses in a single exhibition and expanding its activities across the city of Geneva itself. Why Watches and Wonders Matters For the watch industry, Watches and Wonders functions as both marketplace and stage. It is where brands debut their most significant complications, introduce new calibres, and reveal the aesthetic direction that will shape watch design for the coming year. For visitors, the appeal is simpler. In one place—and over the..
