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Why David Silver’s New Vintage Rolex Coffee Table Book Is Essential Reading for Collectors

The new edition updates the retailer’s original 2020 volume with an additional 300 watch images and two new chapters.

By Victoria Gomelsky

June 02, 2025
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David Silver

It’s something of an understatement to describe vintage Rolex collectors as meticulous. From the nuanced color change of a tropical dial to the degree of fade on a bezel, the tiniest elements of a Rolex watch matter to devotees—sometimes to the tune of tens of thousands of dollars. In David Silver’s new book, Vintage Rolex: New Edition: The Largest Collection in the World, there’s something for everyone—even those with a cursory interest in the Crown. His new 432-page tome features more than 2,100 full-color photographs, assembled with the care and attention to detail of a true Rolex aesthete. “It’s all very pictorial,” Silver, co-owner of the Vintage Watch Company (the pre-owned Rolex store that his father, John Silver, established in 1995 in London’s famed Burlington Arcade), tells Robb Report. “I’m not here to give lots of technical information because that’s not my customers’ focus. And it’s not mine. I’m an aesthetic person. You can view this book as if..

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