At Watches and Wonders, the horological industry’s biggest tradeshow, the hallways of Geneva’s Palexpo convention center turn into major thoroughfares for the industry’s most stylish dealers, collectors, journalists, and other fans of Switzerland’s most famous exports. In other words, it’s one of the best places to be if you want to spot some seriously impressive watches. For the 2025 edition of the show, that meant we spotted everything from rare vintage Urban Jurgensen models to a box-fresh Audemars Piguet Royal Oak. For the third year in a row, we set up a camera in an area we’ve come to call Rolex Square to ask a few attendees the most essential question we could think of: What watch are you wearing, and why? Their answers and more of their insights on this year’s show below. Derek Mon, Carat Co. New York I love your suit. Who makes it? This is made by..
