We don’t usually choose the brands we work with; they choose us. It’s only at that point that we assess whether the brand aligns with our portfolio. There are many factors to consider when evaluating a brand: the business model, pricing structure, target market, and whether it fits the Philippine market. Honestly, much of it comes down to an informed guess. Our business faces several challenges today. One major issue is foreign exchange, which can significantly impact profitability. Logistics is another concern, especially in today’s unpredictable global climate. Products don’t always arrive on time, and in a time sensitive industry like ours, that can be a big problem. When it comes to data, it’s a helpful tool, but fashion isn’t an exact science. While data has its place, trends are more often guided by intuition and observation. You need to keep your ear to the ground and understand how people..
