Roberto Coyiuto III’s first car back in the early 1990s was a standard model of a Japanese brand that, at the time, was a ubiquitous sight on the streets of Metro Manila. Roberto was in high school then, on track to join the insurance industry, which was the family business. Not long afterward, his father, Robert Coyiuto Jr., was smitten with a Porsche 911 (933 model) that he brought home to the Philippines. That’s when he realized there was no proper after-sales care to keep his car serviced and maintained to the global standards and checklists set by Porsche AG. And so Robert Jr. decided to partner with the brand as an importer, so he could do it himself. That was the beginning of PGA Cars’ story, as it instantly positioned itself as a key player in the country’s luxury car space. When Roberto III was 21, he was sent..
