In the third season of The White Lotus we got to see therapists clad in lilac pajamas kneading supine guests with a heated herbal ball. We got to see Walton Goggins try “stress management meditation.” We got to see a lot more than that. Thailand, “The Land of Smiles,” and wellness are now so closely associated that they’ve reached their satirical apogee. Never mind that many Thai healing practices go back more than 2,500 years, Mike White’s “funny look at death and Eastern religion and spirituality” will draw more bandwagon westerners, not less. As a result, luxury hotels across the country are investing heavily in wellness tourism, an industry worth $35 billion to Thailand in 2024, with a growth rate of 8.5 percent, according to the Global Wellness Institute. The trick now is knowing where to go and which Muay Thai boxing schools, silent monasteries, or health spas to choose. A safe place to start is..
