Overall, the news about various categories of whiskey has not been great in recent months—the American whiskey market has softened and some distilleries are cutting back production, craft spirits are in a slump, and rare scotch sales are down by about 40 percent. But one category that defied those trends with some good news, according to a recent report, is Irish whiskey which saw a 13 percent rise in exports in 2024. The data comes from the Export Performance and Prospects Report for 2024/25 published by Bord Bia, the Irish Food Board. For years, Irish whiskey has been touted as potentially being the next big category for the brown spirit. That hasn’t quite happened yet, but brands like Jameson and Bushmills continue to do big business around the world, and the number of distilleries in the country exploded from just four to more than 40 in a little over a..
