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The All-Electric Ferrari Luce in Photos

Debuted in Rome, Maranello’s highly anticipated all-electric car seats five—but don’t confuse it for an entry-level grocery getter.
May 27, 2026
Red Ferrari sports car in a dark studio, low angle shot highlighting its sleek curves and yellow brake calipers.
Photo: Ferrari S.p.A.

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Red Ferrari sports car seen from the side in a dark studio setting, highlighting its sleek profile and gold brake calipers.
The all-electric Ferrari Luce is a four-door that seats five occupants while delivering 1,035 hp. Photo: Ferrari S.p.A.
Two men in suits shake hands on a stage with an orange background, microphones on their faces. Wait, that's not necessary.
John Elkann, Ferrari’s executive chairman (right), welcomes Ferrari C.E.O. Benedetto Vigna (left) to the stage prior to the reveal of the Luce. Photo: Ferrari S.p.A.
Front view of a red Ferrari sports car in a dark studio, headlights on, black hood and low aerodynamic design.
Both the interior and exterior design was in collaboration with LoveFrom, the team led by Sir Jony Ive and Marc Newson. Photo: Ferrari S.p.A.
Yellow two-seat sports car with a black roof photographed in a dark studio, shown from the front-right three-quarter view.
While the stylistic language of Ferrari has always been defined by sensuous curves and a motorsport-inspired appearance, the Luce reflects a fixation on drag reduction. Photo: Ferrari S.p.A.
Stage at a conference with three speakers, large abstract screens, and yellow spotlight beams across the audience.
Flavio Manzoni, Ferrari’s chief design officer, stands at the center of the stage as he helps introduce the all-electric Ferrari Luce in Rome. Photo: Ferrari S.p.A.
Inner view of a luxury sports car cockpit with a prominent steering wheel featuring a yellow Ferrari emblem and a large digital cluster behind it, plus a central touchscreen infotainment panel
While the exterior may not win everyone over, the interior is where the Luce sets a new benchmark, not just for Ferrari, but the industry, when it comes to the balance of digital and analog interplay. Photo: Ferrari S.p.A.
Open car door reveals a sleek interior with black leather seats in a sports car and a yellow brake caliper visible behind the wheel.
A three-seat passenger space at the back is a first for Ferrari. Photo: Ferrari S.p.A.
Close-up of a red Ferrari wheel: five-spoke rim, yellow brake caliper, and Ferrari emblem visible on the bodywork.
The wheels themselves (23-inch at the front and 24-inch at the back) are claimed to “reduce drag by 5 percent,” according to Ferrari’s official press release. Photo: Ferrari S.p.A.
Rear view of a red Ferrari in darkness, with four circular taillights lit and a black rear panel bearing the Ferrari logo.
Although stateside pricing has yet to be announced, the Luce will start at 550,000 euros in Italy, so it’s by no means the marque’s entry-level model. Photo: Ferrari S.p.A.
With even a cursory look, one can see subtle shades of Marcello Gandini’s wedge-like approach to automotive form, especially in the pervasive glass house. Photo: Ferrari S.p.A.
The Luce is the missing piece to the automaker’s goal of “technological neutrality,” the ability to provide a power train and car for any use case. Photo: Ferrari S.p.A.
A bird’s-eye view of the all-electric, four-door Ferrari Luce. Photo: Ferrari S.p.A.
“This has been probably one of the most exciting projects that we ever developed in Ferrari, simply because it was not just developing another model,” stated Ferrari C.E.O. Benedetto Vigna at the premiere. Photo: Ferrari S.p.A.

This article originally appeared in Robb Report US.

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