Ferrari buyers tend toward the older set, for reasons that are obvious—a Prancing Horse doesn’t come cheap—and not so obvious, which is that to buy a new Ferrari you have to cultivate a relationship with Ferrari, and that can take years. But the marque’s CEO said this week that its new-owner profile is getting younger, with some 40 percent of new owners under the age of 40. A year and a half ago, that number was around 30 percent. CEO Benedetto Vigna described this as an “achievement” in an interview with CNBC. Ferrari has a waitlist at any given time to buy one of its cars, which can take years or just months, depending on the car in question, the profile of the buyer, and Ferrari’s production levels. Ferrari likes it this way to maintain exclusivity, and buyers don’t seem to mind either, judging by how many still line up for the privilege. Still, for a..
