Ferrari is the ne plus ultra of supercar brands, perhaps even car brands full-stop, with profits higher than ever and volumes, too. Its aura even extends to some of their least-loved models, like the Mondial. For any other automaker, the Mondial—a V-8 grand tourer that has never been a poster on anyone’s wall —might be simply forgotten by collectors, in the same way that many Jaguars of the 1980s and 1990s have been. But because the Mondial is a Ferrari, prices have remained low but stable, propped up in part by the allure, for buyers, of simply owning a car from the marque. “Ferrari is one of the top ten if not top five brands across all of the industry,” Barney Ruprecht, vice president of auctions for Broad Arrow, told us in an interview. “It is an incredibly well-positioned brand that is not going to suffer in the short, immediate term.” The Mondial was..
