The Italians have an expression—raccogliere una pesante eredità—that translates roughly as “take on an important legacy.” It’s equivalent to the English idiom, “big shoes to fill.” But for Carolina and Camilla Cucinelli, who have been steering their father Brunello’s eponymous brand for the last decade or so, this undertaking is a life calling. “Camilla and I actually grew up immersed in this dream of my father’s that has always underpinned our company,” Carolina, who serves as vice president and co-head women’s director, tells Robb Report UK. The dream she’s referring to is “humanistic capitalism:” a modus operandi that insists profit must come alongside ethics, moral responsibility, dignity—and improving the lives of your workers and community. “We try as much as possible to perpetuate the values of the company, by working for the community that lives in the village of Solomeo,” says Camilla, also vice president and co-head women’s creative director, referring to the medieval..
