It's difficult to separate Zegna from its impeccable tailoring. Materials like ultra-fine merino and innovations such as Vellus Aureum, for instance, have become shorthand for the pinnacle of menswear. For its Spring 2026 campaign, the maison returns to the Winter Garden of Oasi Zegna, the storied 100-square-kilometer alpine territory first cultivated by patriarch Ermenegildo Zegna. The Winter Garden concept, staged in collaboration with landscape architect Pietro Porcinai, is a feat in itself. Glass dissolving into greenery, pergolas framing both factory and family home, and architecture breathing alongside foliage. Quite the drama just to showcase Zegna's latest collection, really. Consider the tailoring. The jackets are cut with a softened shoulder and a fluid drape that suggests movement before motion even occurs. There's this quasi-botanical logic to the way fabric cascades from collar to hem, as if guided by gravity and breeze rather than rigid patternmaking. Trousers fall long and lean, skimming..
