Now, there is no question that the Japanese aesthetic, attention to detail, and level of craftsmanship is very much appreciated all over the world. It can very easily go head-to-head with other premium luxury brands in its own, unique way. It was most clearly exemplified by the fact that Akio's own traditionally-shaped Century sedan in pearl white sat there with the trim and tuning of Gazoo Racing. There was a very curvaceous new vehicle on the main platform, in a brilliant shade of orange. It was very telling given that almost all of the Centuries are black. Then Akio began talking about Lexus. He said that by creating Century as a separate marque for the world, Lexus now has more depth and breadth and height in which to operate. The luxury vehicle division of Toyota Motor Corporation was first introduced to the world through innovations like the V8 engine, which..
