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Anton Huang Named to BoF 500, Class of 2025

Anton Huang is named to the BoF 500 Class of 2025 (Executives) for leadership, innovation and impact as SSI and Rustan’s chief in Philippine luxury retail.
October 07, 2025
Courtesy of SSI

The Business of Fashion has unveiled its BoF 500 Class of 2025, the latest additions to its definitive index of people shaping the global fashion industry. Anthony “Anton” Tantoco Huang, president and chief executive of SSI Group, is part of the Executives category. He stands alongside global leaders such as Ralph Lauren’s Patrice Louvet and Loewe’s Pascal Lepoivre—recognition of strategic stewardship at the highest level.

The list is drawn from 528 peer nominations and assessed across leadership, creativity, innovation, and impact. Spanning eight categories (Designers, Executives, Media, Retailers, Entrepreneurs, Creative Class, Models & Muses, and Catalysts), this year’s cohort joins a community that has grown since 2013 to 1,613 members across 98 nations. 

SSI Group is the publicly listed specialty retailer of the Rustan Group of Companies and Rustan Commercial Corporation, with joint ventures spanning brands such as Balenciaga, Hermès, Cartier, Coach, Zara, and JD Sports. As of this year, Rustan Commercial Corporation currently operates five Rustan’s department stores and two Adora multi-brand stores—flagships for the group’s modern -and-lifestyle portfolio.

Born into the Tantoco family, whose retail legacy dates to the 1950s, Huang has carried the vision of his grandparents, Bienvenido Tantoco Sr. and Gliceria Rustia-Tantoco, and his mother, Zenaida Tantoco, into the digital era. Under his leadership, SSI launched Trunc, an e-commerce platform that brought marquee names online for Filipino shoppers, and in 2025 acquired a majority stake in Rustan Marketing Corporation (RMK), consolidating key family assets.

Huang began in the family business while in college, became SSI’s executive vice president in 1994, and later earned international honors: Chevalier de la Légion d’Honneur (France, 2015) and Cavaliere dell’Ordine al Merito della Repubblica Italiana (Italy, 2017). A humanities graduate of the University of Asia and the Pacific, his BoF 500 inclusion underscores both his personal influence and the growing global relevance of the Philippine retail market.

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