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Grooming

The Dior Eye Serum Made For Women—That’s Great For Men, Too

Dior’s women’s Prestige Le Micro-Sérum de Rose Yeux Activated eye serum delivers micronutrients and a cooling 360° applicator to fight circles and lines—and yes, it’s for men, too.

By Kimberly Delgado

October 03, 2025
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“The hallmarks of aging apply to men and women," says dermatologist Dr. Patricia Ogilvie, "and in my clinical practice, the eye area is frequently the first concern for men. Not in a vain sense, but [more regarding] that fatigued look.” That’s the bull’s-eye for the new Dior eye serum: the Dior Prestige Le Micro-Sérum de Rose Yeux Activated, a new eye treatment built around topical micronutrition and a redesigned massage applicator. In an exclusive interview, Ogilvie notes that men and women age in broadly similar ways (“Hormones aside,” she says), but men often ignore most signs and don’t usually fuss over serums until their eyes start telling on them. Unlike the lower face, which gains structural support from and protection by beard hair, “the eye area doesn’t have that,” she says, so fatigue shows first and reads as “less energetic.” Virginie Couturaud, Dior’s Scientific Communication Director, adds that the Dior..

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