Few motorsport specialists have achieved the range and record—from class wins at Le Mans to multiple World Rally Championships—of U.K.-based Prodrive. Now the team is preparing Aston Martin’s GT competition cars and is the technical partner on Land Rover’s new Defender desert racer, which will compete in this year’s Dakar Rally. Yet when founder David Richards—a former Formula 1 team principal—set out to build a simulator, he wanted more than a utilitarian training tool. He envisioned a piece that racers and enthusiasts alike would welcome into their homes, not banish to the garage. To realize that goal, he turned to acclaimed British automotive designer Ian Callum—formerly Jaguar’s design director for 20 years—who styled the original Prodrive Racing Simulator that was unveiled in 2022. With a carbon-fiber tub suspended from an elegant, 16-layer bentwood frame, the setup’s design has more in common with fine furniture than with a typical gaming rig. Also rare: Prodrive’s white-glove..
