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Driving Change: Why Charlie Rufino is Fueled with Purpose

To Charlie Rufino, personal success doesn’t mean only his own–he puts the pedal to the metal towards opportunities for future generations, with no signs of slowing down.

By Kimberly Delgado

February 05, 2025
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Charlie Rufino

Once a year in February, on the Sunday before Valentine’s Day, Bonifacio Global City vibrates with the deep, rumbling growl of sleek Ferraris, Lamborghinis, Porsches, and glossy classic cars driving towards 4th Avenue, the locus of Sports Cars for a Cause. At the heart of the traffic of people and supercars is the president of NEO, Carlos “Charlie” Rufino, widely known for prioritizing and pioneering sustainability in real estate on the large scale, showcasing its proof of concept from One/NEO through to Seven/NEO–with the entire portfolio reaching net zero status in 2021, four years ahead of its target.  His properties have transformed the former Fort Bonifacio military base into the energetic, world-class development it is today and, consequently, the landscape of urban development in the country. At the car show, Rufino is another enthusiast among many; the exhibition itself is his brainchild. But Sports Cars for a Cause isn’t just any..

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