It’s safe to say that Brunello Cucinelli has reached that rarefied status afforded so few designers, where one’s first name alone is sufficient for recognition and conjures a distinct image. Beyond the man, Brunello is more than a mere brand—it’s a lifestyle. A perhaps aspirational lifestyle, though not in the mainstream sense, for Cucinelli understands that true luxury is not simply a cashmere sweater that costs the earth but the finest knitwear that has been produced in the most ethical way, or, in Brunello terms, “humanistic capitalism.” As the designer’s daughters, Carolina Cucinelli and Camilla Cucinelli, discuss their latest design (the appropriately named BC Duo bag) it would appear the apples don’t fall too far from the tree. “We have made Brunello’s dream our own, which was to restore dignity and respect to both the land and the people,” Carolina, vice president and co-creative director, tells Robb Report. “We strive to uphold this cornerstone..
