Always look at who is talking, who is excited. Over the years, Grand Seiko was a very niche collectible brand. More in Asia than in the U.S. or Europe, really. It was called “the secret handshake” by enthusiasts. But who else talks about it? Watch company bosses (more accurately, watch company bosses of the second generation) Where? At lunches and awards dinners where nothing can be repeated. They will say, “Hey, guess what I just got!” or “You know who you should really look at?” All completely unattributable, of course but that is the point. Grand Seiko is unique in many ways. It has its roots in the Japanese desire to give of themselves in the best possible way: by treating their guests well. Of Omotenashi, a dedication to delivering excellence and exceptional service. That goes a very long way towards creating the kind of fan base they have built..
