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Watches

Inside Lucerne Watch Week 2026: The Watches That Defined This Year’s Showcase

Held at the Ayala Museum, Lucerne Watch Week brought together 16 of the world’s leading watchmakers, showcasing everything from post-Geneva launches to historically significant timepieces.

By Carl Cunanan

July 02, 2026
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Pilot’s Venturer Vertical Drive (left) and Big Pilot’s Watch Perptual Calendar ProSet Le Petit Prince (right).

The Lucerne Group once again brought the excitement of the global watchmaking world to Manila with the third edition of Lucerne Watch Week. This year's venue, the Ayala Museum, provided an elegant setting where collectors, enthusiasts, and friends of the maisons could explore the latest releases from 16 of the world's leading watch brands. The exhibition featured not only watches introduced during Watches and Wonders Geneva, but also several models unveiled after the fair, including pieces revealed globally just one week before arriving in Manila. For many of these timepieces, Lucerne Watch Week marked their first public appearance in the Philippines. More importantly, each maison presented not only its newest watches but also the heritage and philosophy behind its watchmaking. Girard-Perregaux showcased the latest additions to the Laureato family, including the much-anticipated Laureato Fifty 36mm. Alongside these contemporary releases was a thoughtfully curated selection from the brand's museum collection, highlighting..

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