It’s impossible to ignore Sir Richard Branson. He whizzes past me rocking his signature blond mane on his way back down the ferrous Atlas Mountains—and I’m still wheezing up to the turnaround, wishing I’d chosen an e-bike on our 30-mile ride. The 74-year-old billionaire moves quickly. He’s here in Morocco for the opening party of his 20-year-old, 42-room Kasbah Tamadot resort, about an hour south of Marrakech, which has been rebuilt after the devastating earthquake of Sept. 2023. But for a guy who lives on a private island, kitesurfs with Barack Obama, and unearths new properties primarily by circumnavigating the planet via hot-air balloon, Sir Richard is surprisingly egalitarian. “I love people,” he says over lunch, before asking the guy next to me if he’s going to finish his branzino. No? Okay. “Move that plate over here,” he says before scarfing the filet down. “Wonderful.” During the meal, the sun is high over the Atlas,..
