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Travel

How Luggage Became a Luxury Status Symbol

Your five-star vacation is undeniably luxe, but is your luggage up to snuff?

By Justin Fenner

March 30, 2026
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Globe-Trotter

Couli Jobert seems perfectly content not to encounter too many pieces of Globe-Trotter luggage when she’s at the airport—a curious stance, given that she serves as the English heritage brand’s creative director. But to hear her tell it, the rarity of these painstakingly handmade cases, which start at $1,695 for a carry-on and top out at $5,595 for a large checked bag, is part of their claim to fame. “I think it makes you unique,” she says over Zoom from her office in Paris, noting that hers sport the brand’s distinctive brick-red hue. “When I travel, people stop me and say, ‘Wow, beautiful color…. What is this luggage?’ ” Increasingly, well-designed, eye-catching carry-ons and checked cases signal more about you than about your destination. Luggage has become a luxury status symbol—even for commercial jet-setters—a style statement on par with limited-edition sneakers and hard-to-get handbags. In place of ubiquitous black-nylon rollers, attention-grabbing suitcases..

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