LMVH Watch Week Edition: New Releases From TAG Heuer, Hublot, Bulgari & More
The Luxe Dispatch typically spans the broader luxuryLuxuryA lifestyle defined by exceptional quality, craftsmanship, exclusivity, and sophistication, encompassing the finest products, services, and experiences that represent the highest standards of refinement and excellence.Go to Luxury Glossary landscape, but this week, the focus narrows deliberately to LVMH Watch Week—a bellwether moment for where high watchmaking is heading next. Across the group’s maisons, the latest releases signal a recalibration of design clarity.
From L’Epée 1839’s sculptural approach to regatta timing, to TAG Heuer’s disciplined refinement of the Carrera chronograph, the strongest statements favored precision over spectacle. Bulgari reaffirmed its jewelry-led identity through Tubogas creations, while Louis Vuitton expanded the Escale line with expressive worldtime executions and natural stone dials. These launches offer a concise snapshot of how LVMH’s watch brands are sharpening their identities.
L’Epée 1839: La Regatta Vertical Clock
Okay, maybe we’re cheating, but it has to be said that L’Epée 1839 continues its quiet domination of high-concept horology with La Regatta. The vertical clock was conceived specifically for competitive sailing. Designed to be read at a glance during countdowns, the sculptural timepiece reimagines regatta timers as sleek, marine-inspired architectural objects.
Mounted upright, its exposed movement and bold color blocking turn function into theater. It’s not a novelty clock so much as a statement: precision engineered for a niche audience that values ritual and sport in equal measure.
More information here.
TAG Heuer: New Carrera Chronographs
TAG Heuer refreshes the Carrera chronograph with a confident nod to its racing lineage, balancing heritage cues with sharper contemporary proportions. The latest models refine dial symmetry and push legibility. We can see the brand reassert the Carrera as a serious driver’s watch—less nostalgic cosplay, more modern instrument.
With calibrated colors, slimmer cases, and high-performance movements, these releases feel aimed at collectors who want motorsport DNA without theatrics.
More information here.
Bulgari: Tubogas Reimagined
Ornament, horology, and a little bit of both: Bulgari leans fully into its Roman jewelry-watch heritage with new Tubogas creations. That iconic coiled gold bracelet takes center stage, while timekeeping becomes almost secondary.
These pieces stand out particularly because of their sort of sensual engineering: metal that moves like fabric, becoming watches that are worn almost as sculpture. At Watch Week, Tubogas served as a reminder that Bulgari’s greatest advantage isn’t technical bravado, but its ability to turn jewelry language into unmistakable wrist presence.
More information here.
Hublot: Novak Djokovic “GOAT” Edition
Hublot expanded its athlete-led portfolio with a new Novak Djokovic “GOAT” edition, developed in close collaboration with the world-class tennis champion. The watch emphasizes lightweight construction and durability.
Advanced materials, engineered for shock resistance and comfort, anchor the design, while subtle visual cues reference the player’s career without tipping into overt branding. The release underscores Hublot’s ongoing strategy of pairing technical innovation with high-profile sporting partnerships, adding to a prodigious list of collaborations that already includes Kylian Mbappé and Patrick Mahomes.
More information here.
Louis Vuitton: Escale Worldtime and Tiger’s Eye
Louis Vuitton continues to build out the Escale line as a showcase for travel-driven watchmaking and some much-needed experimentation. The Escale Worldtime Flying Tourbillon remains one of the category’s most visually expressive worldtimers, pairing hand-painted city rings and vibrant dial palettes with a technically assured complication that may well be the maison’s most complicated yet.
The new Escale Tiger’s Eye, on the other hand, extends that approach through material storytelling, introducing a natural stone dial whose striations and tonal depth make each piece inherently unique. Together, the releases reinforce Louis Vuitton’s focus on warmth, individuality, and artisanal execution.
More information here.