Loewe steps into the holiday season with a spirited flourish. Thanks to the electric imagery of Carlijn Jacobs, its Spring Summer 2026 pre-collection is recast through a vivid new lens. Intarsia and polished finishes take center stage. Rather than leaning on personality, the campaign turns its gaze squarely toward the product itself, allowing wit and joie de vivre to rise from the objects’ own character. Jonathan Anderson’s long-standing dialogue with art is palpable. This season, Loewe draws inspiration from British artist Louis Wain, the early-20th-century cult figure affectionately known as “The Man Who Drew Cats.” Wain’s eccentric, human-like felines—and later, his Cubist- and Futurist-influenced porcelain vases—serve as the springboard for a capsule that revels in abstraction and whimsy. The collection channels Wain’s kaleidoscopic imagination into an animated universe that still feels distinctly Loewe. Bags take on new theatricality. Signature silhouettes, such as the Puzzle, Flamenco clutch, and Amazona, become canvases..
