Loewe Reworks Couture (and Cats) Through Louis Wain’s Eccentric Universe

Loewe steps into the holiday season with a spirited flourish. Thanks to the electric imagery of Carlijn Jacobs, its Spring Summer 2026 pre-collection is recast through a vivid new lens. Intarsia and polished finishes take center stage. Rather than leaning on personality, the campaign turns its gaze squarely toward the product itself, allowing wit and joie de vivre to rise from the objects’ own character.

Jonathan Anderson’s long-standing dialogue with art is palpable. This season, Loewe draws inspiration from British artist Louis Wain, the early-20th-century cult figure affectionately known as “The Man Who Drew Cats.” Wain’s eccentric, human-like felines—and later, his Cubist- and Futurist-influenced porcelain vases—serve as the springboard for a capsule that revels in abstraction and whimsy. The collection channels Wain’s kaleidoscopic imagination into an animated universe that still feels distinctly Loewe.

Bags take on new theatricality. Signature silhouettes, such as the Puzzle, Flamenco clutch, and Amazona, become canvases for feline embroideries, prints, and trompe l’oeil knits. The Futurist Cat clutch, in particular, transforms Wain’s iconic vases into wearable architecture, while other styles abstract paws, faces, and stripes into graphic motifs.

A standout newcomer like the Joya pouch, on the other hand, reads as a playful yet precise day-to-night companion, complete with an adjustable strap, gusseted interior, and customizable dice bar. Across the range, the Hammock Flip and new Draped Tote underscore Loewe’s mastery of sensual forms.

The “ready-to-wear” concept leans into leather’s tactile authority. A cropped pocketed, beautifully shaped nappa jacket reinterprets workwear with refined discipline. Meanwhile, the biker jacket emerges in a voluminous, balloon-like outline. Interesting here how knitwear is used to reinforce the house’s dedication to technique, evident in the handworked details and patterns.

Likewise, footwear continues the collection’s sculptural narrative. While the Bobine bootie, Petal Anagram, and Flamenco Knot sandals frame the foot with artful structure, the Toy pump glimmers with glossy materials and a Futurist Cat heel charm. Loewe also decides to update Puzzle and the new Loop Bucket and Loop Hobo for its men’s line, on top of the introduction of the Bobine and Bobby Handle boots. Character and irreverence just mingle in effortless harmony, capturing the playful spirit of the season.

Loewe’s Spring Summer 2026 pre-collection is now available in boutiques worldwide. More information here.