If you paid close attention to the spring 2026 menswear shows, it was hard not to notice the prevailing presence of clothes in shades of muted, dusty pink—a color palette typically more associated with feminine fashions than with what most guys wear day-to-day. Yet there it was, on suits and separates at Brunello Cucinelli, on leather goods and outerwear at Louis Vuitton, and on all manner of garments at Zegna and Dior. “It’s gentle, gentle pink,” says celebrity stylist Jeanne Yang of this color of the moment, calling it one of her signatures. “I remember sending a swatch to Fendi years ago for Jason Momoa. It was really before we saw much peacocking on the red carpet.” For today’s menswear makers, crafting clothes from these rosy hues seems less about pushing the sartorial envelope and more about referencing history. Go back long enough and pink was considered entirely appropriate for creating a commanding, masculine look. In the 18th century, natural red fabric..
