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Fashion

The Monogram at 130: How Louis Vuitton Turned Travel Into a Luxury Signature

As Louis Vuitton marks 130 years of its Monogram canvas, we trace how a pattern became one of luxury’s most enduring cultural symbols.

By Bryle Suralta

February 02, 2026
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Monogram Origine in Alma Bleu Courrier and Rose Ruban. Photo: Louis Vuitton

For Louis Vuitton, travel has always been an aesthetic discipline. Movement, in itself, can be beautiful. Function, when polished enough, can be engineered into desire. If the House has a single glyph that captures this philosophy in full, it's the Monogram canvas—a signature so familiar it risks being mistaken for inevitability. In 2026, Louis Vuitton marks 130 years of the Monogram by reflecting on its heritage while unveiling a new generation of collections. The Monogram has become one of fashion’s rare living codes, a kind of identity system that stays fiercely protected, yet endlessly porous to interpretation. Created in 1896 by Georges Vuitton as a tribute to his father, Louis, it was also a solution to the copycat problem every successful maison eventually faces. A pattern that speaks across time and material Registered as a patent on January 11, 1897, the pattern was conceived not as a single motif but..

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