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Fashion

Le Voyage des Lumières Is Louis Vuitton’s Most Poetic Holiday Odyssey Yet

A cinematic holiday campaign that transforms Paris into a glowing dreamscape.

By Bryle Suralta

December 04, 2025
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Photo: Louis Vuitton/Peter Langer

Louis Vuitton ushers in the season with a little bit of cinematic reverie. Le Voyage des Lumières, the Maison’s Holiday campaign, unfolds as if it were a wrought tale, distilling the pleasures of travel and the enduring seduction of Paris into a single luminous arc. Directed and photographed by Jonas Lindstroem, the film begins deep in the brand’s mythology in Asnières, home of Louis Vuitton’s first workshops. Here, we begin the experience with a Malle Courrier, its gleaming brass hardware, opening to reveal a lone lantern that drifts skyward. All this sets the tone for the collection. As the lantern climbs over Paris’ familiar silhouette, it becomes a guide through a world reimagined in aurora hues. The campaign weaves together these lush landscapes with Louis Vuitton's icons, each styled with the intimacy of a fashion editorial. The black My Capucines is presented almost as nocturne with its sleek, architectural, and..

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