Few figures have shaped the country’s wine landscape as profoundly as Jojo Madrid. Before he became a leading voice in the industry, Madrid built a distinguished career in finance, rising to serve as the country head of Jardine Fleming and Merrill Lynch. His fascination with wine began in 1997, a curiosity that soon grew into a calling. In the early 2000s, he and a group of like-minded friends founded Premium Wine Exchange (PWX), now regarded as a premier destination for Burgundy, Champagne, and other premium wines. Under his stewardship, PWX has earned a reputation as one of the most trusted and respected wine importers in the country. What sets Madrid apart is not only his deep expertise but the generosity with which he shares it. A gifted educator and engaging speaker, he regularly leads wine classes for enthusiasts and professionals, guiding everyone, from curious newcomers to seasoned sommeliers, with the..
