Some of Rolls-Royce’s most valued customers are about to get access to a new level of opulence. The British marque has just announced the Coachbuild Collection, a series of ultra-exclusive, “super-luxury” production cars never to be repeated. The program will be invite-only, offered only to Private Office customers with a “deep affinity” for the brand and its design capabilities. No automaker does bespoke like Rolls-Royce, but Coachbuild Collection is meant to be so much more. In a throwback to its earliest days—and in response to an increased demand for higher levels of exclusivity—the company plans to offer clients strictly limited builds that feature wholly unique bodies on top of a preexisting automotive platform. These vehicles will be more in line with dazzling cars like the Boat Tail and Droptail (seen above), as opposed to a highly customized Ghost. Rolls-Royce has a knack for building automotive works of art, but the Coachbuilt Collection are meant to be taken out..
