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Home › Cars

Meet the Bugatti Brouillard, a New One-of-a-Kind Hypercar

The company plans to build just two one-off bespoke models per year as part of its new Programme Solitaire.

By Bryan Hood

August 20, 2025
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Bugatti

Bugatti is poised to begin making even more exclusive hypercars. The French marqueMarqueA brand name of a car manufacturer, particularly one associated with prestige, such as Ferrari, Rolls-Royce, or Aston Martin. The term emphasizes a make's heritage and identity beyond product lines,Go to Marque Glossary has just announced the launch of the Programme Solitaire. The new department will specialize in one-offs, like the dazzling Brouillard that made its public debut during Monterey Car Week.

Solitaire draws inspiration from Bugatti’s coachbuilding roots, which trace all the way back to the brand’s founding in 1909. The already bespoke division, called Sur Mesure, but while that program is focused on customizing its already existing models, Solitaire aims to give customers to ability to create a one-of-a-kind vehicle that has no equal. To help ensure this, it will build a maximum of just two “masterpieces” per year.

Bugatti Brouillard.Bugatti

“On a one-of-one, we have much more freedom in the reinterpretation of what Bugatti is, while maintaining the same absolute dedication to perfection in every detail; there will be no compromise to performance, quality, or design,” Hendrik Malinowksi, the automaker’s managing director, said in a statement.

And if Solitaire’s first build is anything to go by, Bugatti’s most well-heeled customers are in for a treat. The Brouillard is based on the Mistral and named after company founder Ettore Bugatti’s favorite horse, a “majestic thoroughbred with a coat as white as the first snowfall.” Despite this, the unique hypercarHypercarAn extreme, limited-production performance car that sits above supercars in power, technology, price, and exclusivity, often featuring hybrid powertrains and advanced aerodynamics. Hypercars act as rolling engineering showcases, and modelsGo to Hypercar Glossary’s aerodynamic body sports a two-tone finish that combines an unnamed shade of green with exposed carbon fiber.

Inside the Brouillard. Bugatti

The vehicle’s exterior is downright restrained in comparison to its interior. The cabin, which is completely visible through the glass roof, is clad in green and green-tinted carbon-fiber trim. The horse theme also comes through more clearly, with images of the animal embroidered into the tartan seat inserts and door panels. The gear shifter even features a glass insert with a sculpture of Ettore’s horse.

Inside the Bugatti Brouillard. Bugatti

As striking as Brouillard may be, its headline feature is hidden away in the engine bay. There you’ll find the legendary 8.0-liter W-16 that the company seems unable to fully say goodbye too.  Accompanied by a quartet of turbochargers, the mid-mounted mill is capable of 1,578 hp, the same amount as the Mistral. No performance numbers have been released, but the open-top model can accelerate from zero to 60 in 2.4 seconds and hit a top speed of 261 miles.

Unsurprisingly, Bugatti isn’t saying how much the Brouillard costs, though it wouldn’t be a complete shock if that number comes out during Monterey Car Week. Whatever it is, we expect it’s well north of the Mistral’s $5 million starting price. [Editor’s note: It’s $20 million.]

This article originally appeared in Robb Report US.

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