To choose something that lasts, to value timelessness over novelty, and to pursue continuity rather than the ephemeral—these principles have long shaped the idea of authentic craftsmanship. Poltrona Frau's 2026 collection, titled True Over Time, embodies that philosophy. Unveiled during Milan Design Week, the collection debuted at the Italian furniture house's flagship store on Via Manzoni 30, just steps from landmarks including the Pinacoteca di Brera, Teatro alla Scala, and the Duomo di Milano. For the occasion, the historic Palazzo Gallarati Scotti was transformed into an immersive exhibition. The various spaces within the flagship were reimagined through a visual narrative conceived by Studio Brigolin Baschera and styled by Simona Cremascoli, expressing authenticity as a defining principle of the Poltrona Frau universe. "True Over Time expresses the idea that the most authentic luxury lies in choosing furnishings that do not age, but rather gain value, enriched by stories, emotions, and memories,"..
