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Watches

The 10 Coolest New Watches That Dropped in May

Jaeger-LeCoultre, Panerai, Urwerk, and five other watchmakers debuted stylish timepieces this month.

By Rachel Cormack

June 03, 2026
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Jaeger-LeCoultre, Swatch, Panerai, Urwerk

It felt like the whole watch world was talking about the Swatch and Audemars Piguet collab throughout May, with the new Royal Pop pocket watch popping off online and in stores across the globe. But there were plenty of other releases of note this month. AP itself unveiled a limited-edition Royal Oak Concept Flying Tourbillon in partnership with Tokyo-based jewelry and fashion brand Ambush. Jaeger-LeCoultre debuted three dazzling new Reverso cocktail watches, two of which were first spotted on the wrists of Tyriq Withers and Finn Wolfhard at the Met Gala, along with a limited-edition Reverso Hybris and an exclusive Duometre Heliotourbillon Perpetual. Breitling let fly fresher, more refined versions of the iconic Chronomat sports watch, with actor Austin Butler, NBA star Giannis Antetokounmpo, and soccer star Erling Haaland fronting the campaign. Panerai dropped a skeletonized Submersible GMT featuring an ultra-lightweight titanium case. Urwerk released the third and final UR-10 SpaceMeter, farewelling the model less than..

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