Bugatti Just Dropped a $24,000 Road Bike
Bugatti’s most accessible model just arrived.
The French hypercarHypercarAn extreme, limited-production performance car that sits above supercars in power, technology, price, and exclusivity, often featuring hybrid powertrains and advanced aerodynamics. Hypercars act as rolling engineering showcases, and modelsGo to Hypercar Glossary specialists have teamed up with U.K.-based Factor for a special edition of its One road bicycle. Unsurprisingly, the exclusive two-wheeler isn’t exactly a bargain, but it is also the rare Bugatti that can be had for less than seven figures.
The collaborative bike isn’t just a new One variant covered in Bugatti logos and a unique paint job. The automaker and Factor have worked together to “meticulously” re-engineer the two-wheeler, with a focus on improving its aerodynamic efficiency, stiffness, and ride quality. It’s an ambitious goal, too, since Factor proudly claims that the One was already “fastest [Union Cycliste Internationale]-legal road bike” in the world.
One way that the duo was able to eke even more performance out of the One was to ignore the UCI’s pesky rulebook. The biggest change is to the fork, which now measures 147 mm across, or 32 mm wider than what is legal in the competition. Not only does this modification reduce drag, it also improves front-end stability. Other upgrades include a unique finish on the carbon-fiber frame similar to that found on the automaker’s vehicles, a carbon chainring with titanium teeth, a Selle Italia saddle, and ultra-lightweight Hyper 62 wheels wrapped in custom Continental tires.
The two-wheeler comes exclusively in a special two-tone finish that combines exposed carbon fiber with the marqueMarqueA brand name of a car manufacturer, particularly one associated with prestige, such as Ferrari, Rolls-Royce, or Aston Martin. The term emphasizes a make's heritage and identity beyond product lines,Go to Marque Glossary’s trademark Bugatti Blue and is stamped with white graphics, including a dancing elephant graphic on the front of the frame. Rounding things out is a numbered plaque, just like that you’d find on the center console of a few-off Bugatti.
“This project challenged us to rethink every assumption and push engineering boundaries in the same way Bugatti has done in the automotive world for over a century,” the company’s founder, Rob Gitelis, said in a statement.
If all this has piqued your interest, time is of the essence. Factor is taking inquiries for the most exclusive version of the One now through its website. Only 250 examples will be built, with pricing starting at $23,599. That’s significantly more than the standard version, which starts at $7,599 but can cost up to $14,499, but is also $4 million less than the Bugatti’s latest hypercar, the Tourbillon.
This article originally appeared in Robb Report US.