Breitling is set to make its debut in the sport of Formula 1 this year thanks to an official partnership with the Aston Martin Aramco Formula One Team. The move marks a broader trend from the brand, which has been increasing its visibility to new markets through the world of sports, and, at the moment, none is hotter than that of F1. The build up to the 2026 season, which brings with it a highly anticipated new regulation set, has already begun with each team revealing their cars’ new livery. The Aston Martin AMR26 designed by Adrian Newy is set to be introduced on February 9. We now know that Breitling will be a part of that design. And, of course, Breitling is launching a new Navitimer B01 Chronograph in honor of the partnership. This may be Breitling’s first formal foray into Formula 1, but the brand’s connections to the sport through history..
