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Cars

A $1 Million SUV? Impossible. Now It Seems Inevitable.

The most expensive production SUV in the world is just under a half-million dollars, while a seven-figure SUV looms as a threat and aspiration.

By Erik Shilling

January 16, 2026
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Photo: Rolls-Royce

The most expensive production SUV in the world, currently, is the Rolls-Royce Black Badge Cullinan, which starts at $472,750, give or take a few grand. The second-most expensive is the Ferrari Purosangue, which is in the neighborhood of $435,000. Third is a Bentley Bentayga Mulliner Extended Wheelbase, which is $340,000. None of these are even close to cresting $1 million, but whispered among some car executives is a wondering about which SUV, eventually, will. It’s seen as inevitable, and not just because of inflation, but because, symbolically, a $1 million SUV is its own marketing. A $1 million SUV must be worth $1 million because it’s been priced at $1 million, and if it’s priced at $1 million, then it might even be worth $1 million, at least to buyers, or so goes one classic tautology of luxury. The resistance comes in a couple of forms, the first being that the 40 most expensive cars in the world exclusively have two..

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