When Fabrizio Buonamassa Stigliani, product creation executive director at Bulgari, held court at the brand’s boutique on Fifth Avenue in New York City last month to present the new Serpenti watches for women, now equipped with automatic movements, he presented journalists with one last surprise, under embargo. “And now, I’m going to show you something very special…a Serpenti for men,” he said before he took out the box to unveil the new creation. Journalists let out audible gasps. Just a couple of years ago, during LVMH watch week, Antoine Pin, the former Bulgari managing director of watches now CEO at TAG Heuer, was pressed on whether or not the company would ever release a Bulgari for men. Specifically, the thought process among some journalists, myself included, was that there might be a rendition of the classic Serpenti Tubogas made large enough to wrap around a man’s wrist. Sure, it’s not..
