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Watches

Inside the Highest-Grossing Watch Auction in History

Phillips’s Decade One event earned a whopping $83 million over the weekend.

By Thor Svaboe

5 hours ago
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Photo: Phillips

With three exceptional lots leading the charge, Phillips’s latest watch auction underscored a decade of record-setting performance. Marking 10 years of redefining the auction landscape, the Decade One: Geneva 2015–2025 celebrates a transformative decade under Aurel Bacs and Alexandre Ghotbi. From record-breaking hammer prices to elevating scholarship, Phillips has taken watch collecting to new heights. Last weekend, the two-part auction in Geneva became the highest-grossing watch auction in history. On the eve of the Decade One auction weekend, on Friday, November 7, we asked Bacs’s to give us his highlights. “As I don’t have a crystal ball, it is a very difficult task to select and predict which lots will be the hottest to watch this weekend,” Bacs said. “So, I gave it a thought, and I have a list that shows the beautiful landscape of watchmaking today,” he told us. “Lot 18 represents the 20th century and the brand that is..

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