To commemorate the 100th anniversary of Rolls-Royce's most iconic model, the majestic Phantom limousine, the storied marque had to create something extra special. Meet the Phantom Centenary Private Collection. The culmination of three painstaking years of development and over 40,000 hours of work, this striking black-and-white automotive tribute is touted as the most complex, most technically ambitious Phantom Private Collection model ever. Matching the rarity of the milestone, Rolls-Royce will build only 25 examples, each priced at $3 million. Yet in a move that’s out of character for the automaker that prides itself on offering seemingly unlimited levels of customization, each car will be identical—there’s no option for personalization. And as you might expect, every Centenary has already been presold. During Robb Report‘s preview of the extremely limited-edition model in Goodwood, England, Phil Fabre de la Grange, head of the Bespoke division at Rolls-Royce Motor Cars, tells us that “the car is a story book of 100 years..