Formula One, known as the highest class of open-wheel single-seater racing, is more than just the pinnacle of motorsport. A global stage with only the most elite drivers, cutting-edge engineering, and storied circuits, it’s the rare arena where excellence isn’t optional—it’s a requirement. It’s hardly surprising that the world’s most prestigious watch houses are eager to claim their place on the grid. Many top maisons have been involved in the sport one way or another, from timepieces spotted on the wrists of drivers to full-throttle team sponsorships. Below, we explore the most iconic collaborations—a treat for those who live for both motorsport and masterful watchmaking. IWC and Mercedes-AMG Petronas IWC Schaffhausen’s involvement in Formula 1 became more known among the general public through the recent F1 movie starring Brad Pitt. Eagle-eyed viewers may have noticed that IWC sponsored the fictional Expensify APX GP F1 Team, with its logo plastered on..
