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Watches

How Luxury Houses Are Defining Themselves in Modern Watchmaking

Cartier, Bulgari, Louis Vuitton, and Hermès balance heritage, innovation, and market reach in today’s evolving watch industry.

By Carl Cunanan

August 18, 2025
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I've been having some fascinating conversations lately with some of the most renowned luxury watchmakers, including Cartier, Louis Vuitton, Bulgari, and Hermès. Each of these brands has its own unique history and approach to watchmaking. Let's start with Cartier, a brand with a storied history in watchmaking. Cartier has long been known for its high complications, and they excel in this area. However, recently, they've shifted focus to their more basic lines, emphasizing their iconic shapes and making their offerings more accessible to a broader audience. I recently visited what is likely the largest Cartier watch corner in the region, located in Shangri-La Mall. The variety on display was heartening, showcasing Cartier's ability to cater to both seasoned collectors and newcomers alike. Bulgari, on the other hand, has taken a different path. While they started with serious watches over two decades ago, they actually made a small hundred-piece run to..

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