An interesting thing about Volvo is how much its environment, history, and belief system areactually in its products. Take, for example, the new EX90, which is its full electric, seven-seater SUV and effectively its flagship in terms of technology and in terms of the product itself. The fact that Volvo won the World Luxury Car Award at the 2025 World Car Awards is indicative of something on its own, because normally that would go to more traditionally luxurious sedans and marques, and Volvo has never been heavily on the ostentatious luxury side. The Swedish maker has always been more understated and somewhat cleaner and minimalist in design, and somewhat more utilitarian and intelligent in its choices and attitudes. For example, it has a history of having some of the most comfortable seats for long drives, but the seats never looked like they were overly sumptuous. It didn’t dedicate a lot..
