BMW wants to give your choices, but it wants to do it the BMW way. It has several vehicle powerplant platforms, as do many brands. What surprised the industry was that BMW, with some of its vehicles such as the 7s and the 5s, would offer the customer a choice of an internal combustion or a fully electric powerplant–with basically the same car shell or body. This was looked at as a confusing choice, because it didn’t allow them to take advantage of what clean-slate ground-up electric design offers such as space use, weight positioning, and certain simplicities of production. In fact, they made things more complicated. Except, it all worked. BMW sold pretty well with those models. They were of course the very familiar and much-beloved models like the 5s and the 7s, so what they were doing was giving an already waiting market the choice of which technology..
